- AmazonMarketplace strategy, catalog, content, pricing, assortment, promotions, retail readiness and operating priorities.
- WalmartMarketplace growth, listings, content, assortment, channel expansion and conversion fundamentals.
- Shopify / DTCSite strategy, merchandising, conversion, customer journey, retention thinking and ecommerce operations.
- AdvertisingPerformance framing, account structure, testing priorities, creative needs and commercial decision-making.
- Growth strategyChannel roles, priorities, launches, resource allocation, pricing and executive-level roadmaps.
- OperationsProcesses, reporting, ownership, workflows and the systems required to make the strategy actually run.
Expertise
Commercial thinking across the ecommerce stack.
The value isn’t knowing one platform. It’s understanding how the channels, economics, operations and customer experience work together.
Areas of focus