Selected work

Experience across channels, categories and operating models.

Operator experience first. Case studies where useful.

Discuss your brand
100+
CPG · Ecommerce leadership

BetterBody Foods / PBfit

Marketplace, DTC, operations and portfolio leadership across 100+ SKUs.

GLOBAL
Consumer electronics

Samsung Electronics

Retail, channel and field execution inside a global consumer brand.

1:1
Independent consulting

Growth & Ecommerce Advisory

Hands-on support across Shopify, marketplaces, advertising and operations.

What the work usually touches
Marketplace strategyPDP directionShopify conversionChannel rolesPromotionsPartner accountabilityAssortmentGrowth planning
Your business

Bring the constraint.

That’s usually the best place to begin.

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